Meet John Fox

President, Venture Marketing
Author, Marketing Playbook

Leveraging hands-on, operational experience, John and the VM team work with B-B companies who want to grow top-line revenue by executing strategic and tactical marketing actions, mapped to identified sales process hurdles.

What you need to know about John is that he’s a tech-savvy business developer who knows how to apply new marketing ideas and tools to make your sales team most effective. In other words, he actually uses the stuff he recommends and has spent his career getting sales-driven marketing programs implemented in the field.

His methodology for getting Sales and Marketing on the same page is encapsulated in his book, Marketing Playbook: The Manual for Growing Organizations. The book has been endorsed by Seth Godin, author of All Marketers are Liars and Free Prize Inside; Guy Kawasaki, the original Apple Evangelist and author of Art of the Start; Al Ries, author of 22 Immutable Laws of Marketing; Ben McConnell, author of Creating Customer Evangelists; Rieva Lesonsky, Senior Vice President and Editorial Director of Entrepreneur Media/Entrepreneur Magazine and Doug Hall from ABC-TV’s American Inventor.

John is a graduate engineer from University of Illinois at Urbana-Champaign’s prestigious Department of Computer Science, where he now serves on the Dean’s Executive Advisory Council. He also has an MBA-Marketing from Keller Graduate School of Management. He and his wife, Ruth, of 24 years, live in Naperville, Illinois with their five entrepreneurially-minded children.