This is a gem of a book, by Herb Cohen. A master storyteller, each chapter is short enough for People Magazine, and a terrific little bit of inspiration to start your day (at least that’s how I’m reading it).
Marketing Playbook Community Blog
This is the Vendor & Resource blog companion and interactive community site for The Marketing-Playbook—a Marketing manual and resource guide for savvy Sales People (and enlightened Marketers) who want their Marketing efforts to pay off for their Sales team.
Let Your Voice Be Heard
It’s super easy to jump in on the discussion, share a success story, ask a question or to tell others about your experiences with my Marketing Playbook and the vendors. Just click on the
link underneath every blog entry.
3.-Engaging, Presenting, Proposing
One-to-One, Personalized Postcards On Demand
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AmazingMail, Inc.
8300 E Raintree Drive Suite 201
Scottsdale Arizona 85260
(480) 281-4800
www.amazingmail.com
Steve Wilen, president of AmazingMail, can talk and conduct a meeting almost as fast as his high-speed printers. He runs a wonderful company in God’s country, Scottsdale, Arizona.
Other than business cards, I believe AmazingMail’s print-on-demand postcards should be one of the most often used forms of sales collateral. Here’s just one way I use them:
Recognizing the fact that e-mail has lost most of its luster, especially when contacting people who don’t know me, a personal note as a follow-up to a meeting or seminar can make me really stand out. While I do mail a lot of handwritten notes, time is just not on my side. Plus, my handwriting is terrible. Plus, plus, traveling with envelopes and stamps and notecards is a real pain. So what do I do?
I created a postcard template at AmazingMail using a scan of my book cover as the front image. After each meeting or seminar I type in a personal message,
select the recipients and my postcards are good to go for less than $1.00 each (including postage). There’s no charge for file storage at AmazingMail and I get a detailed history of what I sent, who I mailed it to and when it went into the mail. Cool enough?
Industrial Design Matters To Your Customers & Your Top-Line
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Ignite USA
954 W Washington Blvd MC9
Chicago, IL 60607
(312) 432-6223
www.igniteusa.com

Sami Elsaden runs Ignite USA, one of America’s top industrial design firms. If you’re familiar with the houseware departments of Target, Starbucks, Costco or BB&B, you’ve seen their work. They operate as a complete turnkey supplier, from design through manufacturing. He has a cool office next door to Oprah’s Harpo Studio in Chicago!
Digital Signage Interacts with Staff, Customers, Prospects
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Scala, Inc.
350 Eagleview Boulevard
Suite 150
Exton Pennsylvania 19341
(610) 363-3350
Fax: (610) 363-4010
www.scala.com
Here’s a company that’s taken the world by storm. You see evidence of their system in retail locations like Tesco and BestBuy as well as countless businesses that use their system throughout their enterprise (enterprises as small as 1 office!) to deliver a consistent message to employees, Prospects and Customers. The system is totally scalable, so it can work for virtually any company or non-profit.
And, they’re good people. I’ve known Jeff Porter, a vice president at Scala, for years. In fact he was my customer when I was at U.S. Robotics and he was at Commodore Computers (the C-64 people).
Turning Hold-Time Into Selling Time
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Audiomax
470 Sentry Parkway East
Blue Bell Pennsylvania 19422
(800) 284-4653
www.audiomax.com
Anthony Stagliano runs Audiomax and someone I recommend you get to know. He understands how to properly use technology to help sales people sell more, rather than have it get in the way. He has a terrific sense of humor, as evidence by his brief history of time on his website.
21st Century Marketing Simple As STP
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The Sales & Marketing Institute
24024 North 112th Place
Scottsdale Arizona 85255
(480) 948-7846
www.b2bmarketing.com

John M. Coe is president of The Sales & Marketing Institute and author of Fundamentals of Business-to-Business Sales & Marketing. He is a walking dictionary when it comes to database marketing. Like me, John is a big believer in getting Sales and Marketing on the same page. His book and mine should be purchased in a two-book set.


