Add your comments below or Return to »Play R-40 (Updated)

As I was putting my entire book online this summer, I knew some of the content needed a heavy-duty refresh. A lot changed in the two years since I wrote the book.

The biggest gaping hole was Web site Search Engine Optimization (SEO). Arguably the hottest topic among B2B companies like yours and mine. I needed an expert to help me tune it up to 2007/2008 standards.

Wanted: Search Engine Guru
So I asked my friend Perry Marshall (the Google AdWords and White Paper expert) to recommend who I should work with. That led me to Steph Mahaney, CEO of Planet Ocean Communications, which publishes SearchEngineNews.com and ‘The UnFair Advantage Book on Winning The Search Engine Wars.’

Long story short, Steph was not only up for the task, he upped the ante. He said he’d help me write the NEW Marketing Play IF he and Esoos Bobnar (Planet Ocean’s well-known head of SEO research) could apply these techniques to my Marketing-Playbook.com website and turn it into a real-time case study. The two of them are confident they can coach me through the site modifications so I’ll see measurable web traffic improvement. And you’ll get to watch and learn right along with me.

But rather than write this up AFTER the fact—like most case studies—you’ll get to see it all happen in real-time.

Get out your notebook and your #2 pencils
Starting today you can watch [embarrassing] online-videos of Esoos dissecting my website, explaining all the common (and not-so-common) mistakes I’ve made—the very things preventing me (and you?) from getting the Google traffic I deserve. You’ll see all the behind the scenes HTML web code, my site analytics, everything. That’s the deal.

I will follow all the instructions they give me and will provide the traffic reports to prove the results.

But wait, there’s more…
Steph, Essos and I also collaborated on a new ($9.95) booklet, entitled: Google Optimized, which I just published. (Got to love that title and URL).

It’s a 20 page, 4-step SEO checklist you don’t want to be without. Use the coupon code: xyzzy in the next week and get free shipping in the U.S. (half-off shipping to Canada).

100% satisfaction guaranteed. 

Click here to read about the Google Optmized booklet or to order it. You can even order them in bulk and give them away as nice premiums to your customers.  

Add your comments below or Return to »Play R-38

The banner on the left is just one of several ads we’ve created.

So you can see how a campaign puts several banners together, I’ve provided links to banner ads we created for one client, The University of Illinois.  

The website Flash and the Flash banners we created for U of I’s Executive MBA ran in Crain’s ChicagoBusiness.com and BusinessWeek.com . They added a contemporary feel to TheExecutiveMBA.com website and outreach messages.

Home page Flash demo (126KB)
Banner ad (flash-based) (29KB)

GIF-aminated banners (45KB each page) One, Two, Three, Four, Five

[note: depending on your Internet browser, the above banners may appear larger than normal]

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Tower Media
400 E. Randolph
Suite 720
Chicago Illinois 60601
(312) 856-9200
www.towermedia.com

Phil Rozansky is president of Tower Media and is a noted guru in the direct response business. If you speak with Phil, ask him to explain his “cash-to-cash” philosophy. It’s a fresh way of thinking about revenue generation and priorities.

 

Add your comments below or Return to »Play R-33

Believe it or not, radio ads are not just for consumer products and real estate get-rich-quick schemes. Radio can and is an effective mechanism for getting the word out as long as you have a very clear call-to-action and an exceptionally simple (read: memorable tagline or web address).

Here’s a B2B ad I fell in love with recently (mp3:1mb). Listen to how the advertiser, Gen1Tech, played on fear (See Play R-02 and R-03) and highlighted their services as being the “aspirin” for the pain.

By the way, this ad was produced in-studio and written by the Kim Kehl, the company president. How’s that for doing your own marketing!

Attribution:
Kim Kehl
Gen1Tech
664 N Western Avenue
Lake Forest, Illinois 60045
866.230.2525 TOLL FREE
www.Gen1Tech.com

 

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Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
(800) 328-2725
www.skyline.com

Especially for small businesses, Skyline is a natural. They will take the risk out of the equation. They have an excellent dealer network who spend all their waking moments dealing with all the intracacies of tradeshows. And because of their long-standing success, practically every venue on earth has someone who can set up your booth (or repair it, if necessary).

The best part of Skyline, though, is the free training materials they make available to anyone (just for the asking). They have a very good newsletter and offer regular webinars.