This is a gem of a book, by Herb Cohen. A master storyteller, each chapter is short enough for People Magazine, and a terrific little bit of inspiration to start your day (at least that’s how I’m reading it).
One-to-One, Personalized Postcards On Demand
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AmazingMail, Inc.
8300 E Raintree Drive Suite 201
Scottsdale Arizona 85260
(480) 281-4800
www.amazingmail.com
Steve Wilen, president of AmazingMail, can talk and conduct a meeting almost as fast as his high-speed printers. He runs a wonderful company in God’s country, Scottsdale, Arizona.
Other than business cards, I believe AmazingMail’s print-on-demand postcards should be one of the most often used forms of sales collateral. Here’s just one way I use them:
Recognizing the fact that e-mail has lost most of its luster, especially when contacting people who don’t know me, a personal note as a follow-up to a meeting or seminar can make me really stand out. While I do mail a lot of handwritten notes, time is just not on my side. Plus, my handwriting is terrible. Plus, plus, traveling with envelopes and stamps and notecards is a real pain. So what do I do?
I created a postcard template at AmazingMail using a scan of my book cover as the front image. After each meeting or seminar I type in a personal message,
select the recipients and my postcards are good to go for less than $1.00 each (including postage). There’s no charge for file storage at AmazingMail and I get a detailed history of what I sent, who I mailed it to and when it went into the mail. Cool enough?



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