This is a gem of a book, by Herb Cohen. A master storyteller, each chapter is short enough for People Magazine, and a terrific little bit of inspiration to start your day (at least that’s how I’m reading it).
Company and Product Logo
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If you're a small business you probably have labored over your logo design for weeks. Maybe months. Hopefully not years. I've worked with hundreds of companies over the years and I have to say that their logo design can be one of the biggest sticking points in the process of building a business. My advice: Get over it. Unless you're going to be competing with BestBuy or Target, you won't be detered by the lack of a next-generation logo.
Posted on April 13, 2007
by
John Fox
in 1-Targeting, Defining Customer
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