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As I was putting my entire book online this summer, I knew some of the content needed a heavy-duty refresh. A lot changed in the two years since I wrote the book.

The biggest gaping hole was Web site Search Engine Optimization (SEO). Arguably the hottest topic among B2B companies like yours and mine. I needed an expert to help me tune it up to 2007/2008 standards.

Wanted: Search Engine Guru
So I asked my friend Perry Marshall (the Google AdWords and White Paper expert) to recommend who I should work with. That led me to Steph Mahaney, CEO of Planet Ocean Communications, which publishes SearchEngineNews.com and ‘The UnFair Advantage Book on Winning The Search Engine Wars.’

Long story short, Steph was not only up for the task, he upped the ante. He said he’d help me write the NEW Marketing Play IF he and Esoos Bobnar (Planet Ocean’s well-known head of SEO research) could apply these techniques to my Marketing-Playbook.com website and turn it into a real-time case study. The two of them are confident they can coach me through the site modifications so I’ll see measurable web traffic improvement. And you’ll get to watch and learn right along with me.

But rather than write this up AFTER the fact—like most case studies—you’ll get to see it all happen in real-time.

Get out your notebook and your #2 pencils
Starting today you can watch [embarrassing] online-videos of Esoos dissecting my website, explaining all the common (and not-so-common) mistakes I’ve made—the very things preventing me (and you?) from getting the Google traffic I deserve. You’ll see all the behind the scenes HTML web code, my site analytics, everything. That’s the deal.

I will follow all the instructions they give me and will provide the traffic reports to prove the results.

But wait, there’s more…
Steph, Essos and I also collaborated on a new ($9.95) booklet, entitled: Google Optimized, which I just published. (Got to love that title and URL).

It’s a 20 page, 4-step SEO checklist you don’t want to be without. Use the coupon code: xyzzy in the next week and get free shipping in the U.S. (half-off shipping to Canada).

100% satisfaction guaranteed. 

Click here to read about the Google Optmized booklet or to order it. You can even order them in bulk and give them away as nice premiums to your customers.