Because I believe you should eat your own dog food.

In Play K-01 I tell you about the 6-step Customer Evangelist formula, which is quoted directly from my friend Ben McConnell’s book, Creating Customer Evangelists. How can I advise you to follow these principles and not carry them out myself? So, I’m doing exactly what Ben recommends.

I believe that if you have the opportunity to see how I solve problems, you’re more likely to hire my firm or recommend me to a friend, attend one of my workshops, or buy a  print version of the book. It’s a worthy experiment, don’t you think?

But beyond this, I also know from firsthand experience, how difficult it is to get trustworthy marketing advice, especially B2B marketing advise that’s appropriate for a small business. I wish I had a Marketing Playbook early in my career because it would have saved me countless days trying to find a resource or come up with a new idea. Making the book available for free is my small contribution to the future “John Foxes” out there who need a mensch to provide some guidance so they won’t repeat my mistakes.