The actual question was: “I got the opinion you were more of a Consumer Reports for marketing tactics. In other words, I was thinking you were lab testing these suppliers and then recommending those that passed the ‘test.’ Am I wrong?”

A. While we’re not a product testing lab (I’ve been out to the Boston area to see PCWeek’s—now eWeek—lab and we aren’t anything close to this) we are committed to finding the best solutions for solving hurdles in the Sales Process. So, while we may not do an exhausive test of 50 business card printers, for example, we will write about a vendor who we’ve tried ourselves (in a real field test) and performs well.

But back to your question, we do claim on our home page that we provide “independent testing of all popular Marketing Techniques for B2B Selling.” And this IS true. We even tell you how to use some techniques that aren’t so well known—giving you a decided selling advantage. There are, indeed, 102 Marketing Plays in the Book, and we’re adding more every week.

You see, we believe our clients and readers are simply idea-starved. They want breakthrough marketing techniques that work (emphasizing, “work”).

And we fully expect that if one of our readers trys out any of our featured vendors and gets good results they’ll stick with them and recommend them to others. After all, we’re in this together, gang.