This is a gem of a book, by Herb Cohen. A master storyteller, each chapter is short enough for People Magazine, and a terrific little bit of inspiration to start your day (at least that’s how I’m reading it).
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Help/FAQs > Marketing-Playbook Website & Blog content (8 entries)
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As you may know, The Marketing Playbook was published in 2005 (ISBN: 0-9755278-0-0) and is now out of print. Once we get all the content updated and loaded onto the website ...
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Because I believe you should eat your own dog food. In Play K-01 I tell you about the 6-step Customer Evangelist formula, which is quoted directly from my friend Ben ...
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We don’t have a specific schedule, but we do have a goal of adding at least one new Play each month. We notify our readers of all of these updates in ...
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A. Full disclosure: Yes and No. Yes: Some vendors have an affiliate program, which we have joined. And for those vendors who recieve measurable traffic from us and want to enjoy ...
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The actual question was: “I got the opinion you were more of a Consumer Reports for marketing tactics. In other words, I was thinking you were lab testing these suppliers and then ...
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There actually wasn’t a Eureka! moment, but rather something that developed over a long time. We noticed that most of our clients lacked the discipline and outside resources to help them ...
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We’ve been careful to select only those vendors we’ve used in our own business, either as a part of a client project or as a means to promote our own business. ...
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